13.4.12
Band-Aid Fish Stories
Art Director: Bob Cruz
Copywriter/Creative Director: Joe Dy
Executive Creative Director: Dave Ferrer
Regional Creative Director: Sheung Yan Lo
30.1.10
23.4.09
The Vargas Museum
Fernando Amorsolo is recognized as the First National Artist of the Philippines. Considered the Rembrandt of the Philippines, he is the only local artist referred to by one name. He painted prodigiously during the 1920s and 1930s, through the War and up until his death in 1972. The Vargas Museum is known for having the country’s largest collection of authenticated Amorsolos.
Art Director: Carl Urgino
Copywriter: Joe Dy
Creative Director: Dave Ferrer
12.4.09
Manila Hotel Press Campaign
Creative Director: Dave Ferrer
Art Director/Illustrator: Danni Lim
Copywriters: Joe Dy / Prichie Fajardo
24.3.09
Adobo Magazine Trivia Campaign
Creative Directors: Dave Ferrer, Joe Dy
Art Director: Bob Cruz, Dave Ferrer
Copywriters: Y2 Villanueva, Marielle Encarnacion,
Griffey De Guzman and Joe Dy
27.2.09
Adobo Magazine Revelations
Art Director: Danni Lim
Copywriters: Joe Dy, Prichie Fajardo
Creative Directors: Dave Ferrer, Joe Dy
23.12.08
Business Mirror Press Campaign
Art Directors: Ramon Alfonso, Carl Urgino, Dave Ferrer
Copywriters: Joe Dy, Ciox Ciocon
Creative Directors: Dave Ferrer, Joe Dy
22.12.07
3.12.07
27.11.07
Ford Focus Air Freshener
Spec work for Ford Focus
Art Director: Carl Urgino
Copywriter: Joe Dy
Creative Director: Dave Ferrer
9.1.07
Mizuno Grip Posters
These POS posters were done to promote Mizuno's line of maximum traction futsal shoes.
Art Director: Carl Urgino
Copywriter: Joe Dy
Creative Director: Dave Ferrer
3.9.04
7+ or Die Comic Strip Poster Campaign
7+ or Die was a comic strip poster campaign done for the Leo Burnett network in 2004. Leo Burnett's global creative network rates all creative work on a scale of 1-10 every quarter, 10 being the highest. The benchmark score for good work is 7. Hence, Burnett creatives were always driven to strive for work that rated 7+ and higher.
This series of comic strip wall posters was created to remind people about what this mission entails, while creating new buzz about the Burnett rating system. It was implemented in several offices worldwide.
To see the whole strip, click on this link: 7+ or Die
Illustrator: Mark Chester Ocampo
Art Director: Joni Caparas
Copywriter: Joe Dy
Creative Director: Richard Irvine
22.6.02
Marlboro Adventure Team Advertorial
This was originally a mechanics ad for the Marlboro Adventure Team promo requirements but I'm glad we managed to turn all the usual legal mumbo jumbo into a fairly decent copy ad.
Art Director: Jed Busalla
Copywriter: Joe Dy
Creative Directors: Dino Jalandoni and Richard Irvine
21.6.02
Marlboro Adventure Team Teaser
A teaser print ad done for the Marlboro Adventure Team announcing their first excursion up the mountains of Zichovice in the Czech Republic.
Art Director: Jed Busalla
Copywriter: Joe Dy
Creative Directors: Dino Jalandoni and Richard Irvine
12.6.02
Standard Chartered Bank Campaign
A corporate campaign celebrating SCB's 125th year in the Philippines back in 2002.
Art Director: Jed Busalla
Copywriter: Joe Dy
Creative Directors: Dino Jalandoni and Richard Irvine
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